Aanvi ("we," "us," or "our") is a baby milestone tracking and memory-sharing application operated by Aanvi. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the controls available to you. By using Aanvi, you agree to the practices described here.
Who can use Aanvi
You must be at least 13 years old to create an account. Aanvi is designed for parents, guardians, and family members — not for use by children. If we learn that someone under 13 has created an account, we will delete it as soon as reasonably practicable.
Information we collect
Information you provide
- Account information: name, email address, and sign-in method (such as Google or Apple sign-in).
- Family profiles: baby name, date of birth, relationship to the child, and optional profile photos.
- Content: photos, videos, milestone entries, quotes, captions, and any other content you upload or create.
- Communications: messages you send to us via email or in-app support.
Information collected automatically
- Device information: device type, operating system, and app version.
- Usage data: screens visited, features used, tap and interaction events, session duration, and crash reports. This data helps us understand how people use Aanvi so we can fix bugs and improve the experience.
- Log data: IP address, browser type, and referring URLs when you visit our website.
Analytics
We use PostHog to collect anonymous usage analytics such as screens visited, features used, and app interactions. This data is used solely to improve the app and is not linked to your personal content (photos, videos, or messages). Analytics data is not shared with third parties for advertising. You can request deletion of analytics data at any time by contacting support@aanvi.app.
On our website, we use Vercel Analytics to collect anonymized page view and performance data. No personally identifiable information is collected through Vercel Analytics.
How we use your information
- Provide core functionality: storing memories, tracking milestones, and sharing with family.
- Enable family invitations, notifications, reactions, and comments.
- Send important service communications such as account verification and security alerts.
- Analyze usage patterns to fix bugs, improve performance, and develop new features.
- Detect and prevent fraud, abuse, or security threats.
How we share your information
We do not sell, rent, or trade your personal information. We do not share your data with third parties for advertising purposes. We share information only in these situations:
- With your family: content is visible only to users you explicitly invite into your family space.
- Service providers: we use trusted third-party services to operate Aanvi, including cloud hosting, analytics, and authentication. These providers process data on our behalf and are contractually required to protect it.
- Legal requirements: we may disclose information if required by law, court order, or to protect the rights, safety, or property of Aanvi or its users.
Third-party services
Aanvi relies on the following third-party services:
- Cloud infrastructure for data storage and hosting.
- Authentication providers (Google Sign-In, Apple Sign-In) for secure account access.
- PostHog for anonymous product analytics.
- Vercel for website hosting and analytics.
Each provider operates under its own privacy policy. We select providers with strong data protection practices and limit the data shared with them to what is necessary.
Children's privacy
Aanvi is built for parents and family members to document their child's growth. The app is not directed at children and does not knowingly collect personal information from anyone under 13.
Content about children (photos, milestones, and videos) is uploaded and managed entirely by the parent or guardian who created the account. This content is only shared with family members the account holder explicitly invites. We do not use children's content for advertising or profiling. Analytics data (such as screen views and feature usage) does not include or reference the content of your photos, videos, or personal entries.
If you believe a child under 13 has created an account or that children's content has been exposed beyond the intended family group, contact us immediately at support@aanvi.app and we will take appropriate action.
Data security
We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL), secure authentication, and access controls on our infrastructure. While no system is 100% secure, we take reasonable precautions to safeguard your information and regularly review our security practices.
Data breach notification
In the event of a data breach that poses a risk to your rights or personal data, we will notify affected users and the relevant authorities as required by applicable law, including India's Digital Personal Data Protection Act, 2023. Notifications will be made as soon as reasonably practicable after discovery of the breach.
Data retention
We retain your account data and content for as long as your account is active. When you delete specific content (photos, milestones, or entries), it is typically removed from our active systems within 30 days.
When you delete your account, we delete all associated personal data and content typically within 30 days. Some data may persist in encrypted backups for up to 90 days before being permanently removed. Data that has been anonymized and aggregated (such as general usage statistics) may be retained indefinitely as it cannot be linked back to you.
Your rights and controls
- Access and edit: view and update your profile, family details, and content from the app settings.
- Delete content: remove individual memories, milestones, or entries at any time.
- Delete your account: request complete account deletion and removal of all associated data from your profile settings or by emailing support@aanvi.app.
- Data export: where technically feasible, you may request a copy of your data by contacting support.
- Withdraw consent: you can stop using the app at any time. For analytics data, contact support to request deletion.
Permissions
Aanvi may request the following device permissions. Each is optional and used only for the stated purpose:
- Camera: to take photos or videos directly within the app.
- Photo library / storage: to upload existing photos and videos.
- Notifications: to send milestone reminders and family activity updates.
International data
Aanvi is operated from India. If you access the app from outside India, your data may be transferred to and processed in India or other countries where our service providers operate. By using Aanvi, you consent to this transfer. We take reasonable steps to ensure that appropriate safeguards are in place wherever your data is processed.
Changes to this policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Effective date" at the top of this page. For significant changes, we will notify you through the app or by email. Your continued use of Aanvi after changes are posted constitutes acceptance of the updated policy.
Contact
If you have questions about this Privacy Policy or want to exercise any of your rights, contact us at support@aanvi.app.